Instagram is a social media platform that has over 300 active users in a month. This means you can directly connect to 300 users when you promote Instagram on your website. Some people believe the majority of the users on Instagram are females however this is not true. There are over 51% of users on Instagram that are male. Teenagers do not form the complete majority of users- 26% of the users on Instagram are adults. This means if you use Instagram for your website, you will be able to target a lot of traffic to it with success!
Instagram- the new social media kid on the block
When it comes to Facebook and Twitter, you will find that they encourage users to click on websites. On Instagram, this may pose a challenge to the concept of promoting your website in Instagram is still new. Therefore, it is important for you to ensure that you have a good Instagram marketing strategy that will promote the business and give you more traffic and followers online.
However, with the aid of some simple SEO tips, you can generate more traffic and followers to your Instagram account.
It is important for you to promote Instagram on your website. There are several ways via which you can promote Instagram on your site, and the first step you can take is by adding an Instagram feed. This feed can be added to your homepage or on the side panel of your web page. You may also devote a whole page to Instagram if you wish to. This will help customers buy products as they can see the images on the page. You can add captions to the pictures or the photos that you post. This can later be developed into an Instagram page where you have the pictures of the products posted. This page where customers can see the products will also help them to buy products online. This means the conversion rates are increased, and this helps you to generate revenue on a consistent basis.
Include a link to your website
You will find there is a biography section of Instagram. Here this is the ideal place for you to include a link to a website or any landing page to your business. Most of the time they are the only places where you can insert a link to Instagram. Your posts, captions, and comments may include links however they will not be ones that can be clicked on to reach your website. Here, your followers might have to memorize the link or write it down to open a web browser on the smartphones to open the link, and this might imply too many steps for them.
If you take a look at Instagram, you will find there is a space allotted for active links- this is the 150- word character section where the URL can be inserted. Again, you may change it many times as you wish to. If you are a business owner, it is recommended that you should include URL links that can be tracked by tools that shorten the link to make it easy to remember when customized. It will also allow you to track links. This feature will increase the number of real Instagram followers too.
Note the hashtag rule
Now, if you take a look at Instagram today, you will find that users deploy the use of Hashtags. They play a vital role on the social media platform as they allow users to see photos, captions, and ideas that are connected to the subject matter- the ones they might not have discovered before. Hashtags help you to drive traffic to your website and improve the exposure of your brand. However, there is a little challenge when you are using hashtags. People tend to get carried away with hashtags, and it is important for you to be aware of the hashtag rule etiquette on Instagram.
The following are the hashtag rule etiquettes that you need to follow for better-targeted traffic and sales –
- You should not include more than 25 hashtags in every post- Hashtags are a great way via which people can discover your brand. This is why you should use them wisely. When you are using hashtags in your captions on Instagram, ensure that they do not stretch two image heights while you are scrolling. The image should not be filled with hashtags- just use around 5-7 hashtags for every caption and post.
- Include hashtags that are relevant to the content. Now, many people use the wrong hashtags for photographs. For example, there might be the picture of a tree, and the hashtag may be #laptop. Now, this picture is on the laptop feeds and not relevant to the users at all. This is an aspect that you need to be very careful about. Therefore, be wise and use hashtags smartly.
- To get better traffic and sales from Instagram, check the trending hashtags and follow them regularly. In case, you come across a photo against a trending hashtag, join in the feed. Like for example, #Vacations, you can include a picture of a hotel or vacation rental you own. Keep in mind the above and use the hashtag smartly with prudence. Ensure the photo is relevant to the feed so that users can track you down with ease.
Therefore, when it comes to Instagram and your website, keep the above points in mind. You can use Instagram to the best of your advantage if you remember these simple tips. Instagram is becoming more popular than Facebook and Twitter. It contains a high level of user engagement and the response has been encouraging and very positive. Instagram can be used by both small to large scale businesses. Ensure you take photographs of your product and use them wisely on the social media platform. With the aid of Instagram, you not only increase brand awareness but you also generate more targeted traffic to your website!