Backlinks are a very important part of search engine optimization. When it comes to getting a good ranking on the search engine results, backlinks can make a huge difference. Google is currently the world’s number one search engine and it is doing everything that it can, in order to get rid of the websites that try to gain the top places of search engine results by using tricky methods to create more backlinks.
If you are still using spammy processes and other tricky methods to make your website to get higher search engine ranks, Google will eventually find those tactics and you will have to face a penalty for your wrong doings. Google is looking for the websites that are gaining natural links and respect from other websites by making quality and original content that can attract more readers. So it is very important to make natural backlink profiles to your website since Google is removing the websites with suspicious or unnatural backlink patterns.
Perform a link inspection
The very first thing that you can do to get more natural backlinks is performing a link inspection of your website. Performing this kind of an inspection will help you get an idea about the backlink process of your website. You can use Google webmaster tools or any other tool to gather the data about the backlinks to your blog or website. When you have collected the backlink data, it is time for you to analyze the results and remove the backlinks that you gained using spammy methods, which are the ones that might get you into trouble.
Program and develop your own new link building plan
After you identify the unnatural and suspicious backlinks and remove them from your backlink profile, it is time for you to take actions to further improve your backlink strategy. You have to make sure that you build a strong backlink profile to your website in order to keep it safer for a long time, and to gain the top search engine rankings. For this you have to prepare a new link building plan and make sure not to abuse any of the guidelines posted by Google or other search engines. One of the most important things that you should concentrate when building your backlink profile is to make it look natural to the search engines. If you act desperately and hurriedly, that means you are looking for the troubles. When you build the backlink profile, you should avoid using the main keyword or anchor text over and over again. What you should do is adding adequate variations for the anchor text or link. You should also try to implement a quality based backlink building strategy rather than a quantitative one. Another important thing that you should keep in mind is to avoid acquiring backlinks to your website. If you implement a good backlink building strategy and stick to it, your website will eventually climb up to the top of the search results.
Author Bio : Sophie Taylor is an experienced copywriter for almost 3 years and she has always thought of writing different types of articles. Currently she’s writing articles about Search Engine Optimisation.